1、 Industry Status

（1） The market size continues to expand

With the popularity of smartphones and the increase in consumer usage time, mobile phone chargers, as an indispensable part of the mobile phone usage process, are constantly expanding in market size. According to the "In depth Research and Investment Prospect Analysis Report on the Chinese Mobile Phone Charger Market from 2024 to 2029" by China Research Institute Puhua Industry Research Institute, the global mobile phone charger market size has reached 154.735 billion yuan in 2021, with the Chinese market accounting for 39.21% and reaching a scale of 60.672 billion yuan. It is expected that by 2027, the global market size will climb to 228.061 billion yuan at a compound annual growth rate of 6.6%. The Chinese market, as an important component of the global mobile phone charger market, is also showing a thriving development trend. By 2025, the market size of mobile phone chargers in China will reach the level of billions, with a year-on-year growth rate of over 20%. This growth is mainly due to the continuous expansion of the smartphone user base, the emergence of emerging technologies such as fast charging and wireless charging, and consumers' pursuit of high-quality charging experience.

（2） The level of technological development continues to improve

The technological development level of the mobile phone charger industry continues to improve, and fast charging technology and wireless charging technology have become mainstream in the market. Fast charging technology continues to upgrade, with charging power increasing from the initial 15W and 18W to 65W, 120W, and even over 200W. The upgrade of fast charging rate significantly improves the charging experience for users and saves charging time. Taking Xiaomi's 90W fast charging technology as an example, it has achieved a leap in charging speed and is deeply loved by consumers. Although wireless charging still has a certain gap in power and efficiency compared to wired charging, its convenience and no need for a plug in feature are still favored by consumers. With the continuous advancement of technology and the reduction of costs, wireless charging is expected to be applied in more scenarios. In addition, mobile phone chargers are also developing towards intelligence and personalization, such as intelligent recognition of battery type and status to automatically adjust charging modes and algorithms for optimal charging performance, as well as customized design of appearance, color, charging power, and other personalized features.

（3） Consumer preferences have changed

With the development of the economy and society and the upgrading of consumer demand, consumers' preferences for mobile phone chargers have changed. Consumers' demands for charging speed, compatibility, safety, portability, and design have increased. In terms of charging speed, fast charging has become the first choice for consumers, which can meet their demand for charging in a short period of time. In terms of compatibility, consumers hope that the charger can support multiple devices and fast charging protocols, achieving multi-purpose charging. In terms of safety, consumers pay attention to the safety protection measures of chargers, such as overvoltage protection, overcurrent protection, short circuit protection, etc., to ensure the safety and stability of the charging process. In terms of portability, consumers tend to choose chargers that are compact in size and lightweight, making them convenient to carry around. In terms of design, consumers pay attention to the appearance and texture of chargers, pursuing fashionable and personalized products.

（4） Diversified market competition pattern

The competition in the mobile phone charger industry is fierce, with well-known domestic and foreign brands such as Apple, Samsung, Huawei, Xiaomi, Anker, Aukey, RAVPower, etc. all occupying a certain market share. These brands not only focus on product performance and quality, but also on product design and user experience. According to market research data, brands such as Huawei and Xiaomi have a leading market share, with Huawei's charger market share reaching 20% and Xiaomi's charger market share reaching 15%. Taking Huawei as an example, its SuperCharge fast charging technology has a high reputation and market share in the industry, becoming a benchmark in the industry. In addition, numerous emerging brands have emerged in the market, competing for market share through innovative technology and improving product quality.

2、 Technological development trends

（1） Fast charging technology continues to upgrade

Fast charging technology will become an important development direction in the mobile phone charger market. With consumers' increasing demand for charging speed, fast charging technology will continue to upgrade, improving charging power and efficiency. According to the "In depth Research and Investment Prospect Analysis Report on the Chinese Mobile Phone Charger Market from 2024 to 2029" by China Research Institute Puhua Industry Research Institute, it is predicted that in the future, fast charging technology will develop towards higher power, such as 200W or even higher, to meet the needs of users for charging in a short period of time. At the same time, fast charging technology will continue to be optimized to improve the safety and stability of the charging process, reduce heating issues during the charging process, and extend battery life.

（2） Popularization and application of wireless charging technology

Wireless charging technology will be further promoted and applied. With the maturity of wireless charging technology and the reduction of costs, wireless chargers will become a standard configuration for mobile phones. It is expected that by 2025, the market share of wireless chargers will significantly increase, especially in the high-end smartphone market. At the same time, wireless charging technology will also expand to fields such as smart homes, achieving wireless charging for multiple devices. For example, by combining the charger with the onboard system, wireless charging can be achieved inside the vehicle; Or it can be linked with smart home devices to provide smarter charging management solutions.

（3） The deepening development of intelligence and personalized design

Mobile phone chargers will develop towards a more intelligent and personalized direction. In terms of intelligence, chargers will have functions such as intelligent device recognition, automatic power adaptation, and charging status monitoring to enhance user experience. In terms of personalization, the charger will provide more customized options, such as customized appearance, color, charging power, etc., to meet the diverse needs of consumers.

3、 Consumer preference analysis

（1） Strong demand for fast charging function

Consumers have a strong demand for fast charging functionality. In fast-paced life, consumers hope to fully charge their phones in a short amount of time to maintain smooth communication and entertainment. Therefore, chargers that support fast charging function have become the first choice for consumers. According to market research data, the market share of chargers that support fast charging function is increasing year by year, and consumers' requirements for fast charging power are also increasing.

（2） Multi device compatibility is receiving attention

With the increasing number of smart devices owned by consumers, they have higher requirements for multi device compatibility of chargers. Consumers hope that a charger can charge multiple devices such as smartphones, tablets, watches, headphones, etc., and support different fast charging protocols. This can reduce the inconvenience of consumers carrying multiple chargers and improve the convenience of charging.

（3） Improved safety and quality requirements

Consumers have raised their demands for the safety and quality of chargers. Consumers pay attention to the safety certification and brand reputation of chargers, and choose chargers with multiple safety protection measures, such as overvoltage protection, overcurrent protection, short circuit protection, etc. At the same time, consumers also pay attention to the quality and durability of chargers, choosing chargers made of high-quality materials and advanced technology to ensure their stability and lifespan.

（4） Portability and design become considerations

Portability and design have also become important considerations for consumers when choosing chargers. Consumers tend to choose chargers that are compact in size and lightweight, making them convenient to carry around. At the same time, consumers also pay attention to the appearance design of chargers and choose chargers that meet their personal aesthetics and fashion trends, such as chargers with simple design, bright colors, or unique shapes.

4、 The evolution of market competition pattern

（1） Famous brands occupy a leading position

Domestic and foreign well-known brands such as Apple, Samsung, Huawei, Xiaomi, Anker, Aukey, RAVPower, etc. occupy a leading position in the mobile phone charger market. These brands have won the recognition and trust of consumers with their strong brand influence, advanced technological strength, and high-quality product quality. For example, Apple chargers are loved by consumers for their efficient fast charging, wide compatibility, and portable design; Huawei chargers are well-known in the industry for their SuperCharge fast charging technology and intelligent protection functions.

（2） Emerging brands rise to compete for market share

There are also numerous emerging brands emerging in the market, competing for market share through innovative technology and improving product quality. These emerging brands focus on technology research and user experience, launching innovative and differentiated products. For example, Anke, as a professional brand of chargers, has a rich product line of power adapters, covering various charging solutions, and its market share is increasing year by year. In addition, some emerging brands also increase brand awareness and market share through online sales channels and social media marketing.

（3） Joint development of online and offline sales channels

The joint development of online and offline sales channels has become an important battlefield for brand competition. Online sales channels have the advantages of convenience, speed, and wide coverage, which can meet consumers' shopping needs anytime, anywhere. Offline sales channels can provide physical experience and after-sales service, enhancing consumers' purchasing confidence. Therefore, mobile phone charger brands are expanding their online and offline sales channels to increase product market coverage.

5、 Policy environment analysis

（1） Environmental policies promote the development of green charging

With the increasing global awareness of environmental protection, the impact of environmental policies on the mobile phone charger industry is becoming increasingly significant. The government has introduced a series of environmental policies to encourage enterprises to develop green and environmentally friendly charger products. For example, the government provides policy support for chargers made from biodegradable or recyclable materials, promoting the development of the charger industry towards environmental protection. At the same time, the government has strengthened the environmental certification and supervision of charger products to ensure that they meet environmental standards.

（2） Technical standards regulate market order

The government has also established a series of technical standards to regulate the market order of mobile phone chargers. Technical standards provide clear requirements for the performance, safety, compatibility, and other aspects of chargers, promoting the healthy development of the charger industry. For example, the government regulates the standards and certifications for fast charging technology to ensure its safety and compatibility. At the same time, the government also strengthens the quality supervision and spot checks of charger products, punishes and recalls products that do not meet standards, and protects the rights and interests of consumers.

6、 Future Development Trends

（1） The market size continues to grow

With the continuous expansion of the smartphone market and consumers' pursuit of high-quality charging experience, the market size of mobile phone chargers will continue to grow. It is expected that by 2030, the scale of China's mobile phone charger market will break through new heights, and the average annual growth rate will remain at a high level. On a global scale, the mobile phone charger market will also maintain a stable growth trend, and emerging markets will become new growth points.

（2） Technological Integration and Innovation Acceleration

In the future, the mobile phone charger industry will accelerate technological integration and innovation, promoting further development of fast charging technology, wireless charging technology, intelligent technology, and personalized design. At the same time, the industry will also strengthen integration and innovation with new energy, energy storage and other fields, promoting the optimization and transformation of energy structure. For example, by combining a charger with a solar panel, green energy can be utilized for charging.

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